Sales & Customer Service Garage Door Industry Training
Regardless if you're brand new to sales or have many years of experience in the garage door industry, our sales training can help you become a more effective professional salesperson. Close more business, sell better products while putting the customer first. Each training module is done live using video conference. Scroll tothe bottom of this page to register online.
Garage Doors 102: Introduction to Selling
Duration: 120 Minutes
Never had any formal sales training? This seminar is for people new to selling and covers the fundamentals of selling as a 7-step process. We introduce participants to the various residential garage doors on the market today with a focus on product features and benefits. This seminar is perfect for anyone new to the garage door industry, including tech trainees, sales, customer service or administrative personnel.
Sales Pros VS Order Takers
Duration: 120 minutes
Any idiot can sell price! This is more advanced sales training and focuses on how professional sales people sell value, not price. Learn how to overcome price objections to win more sales at a higher price. We’ll discuss the process of making presentations versus just giving quotes. There will be a role-play exercise to demonstrate how the process works. This course builds on our "Introduction to Selling".
Training - Creating a Planned Maintenance Program
Duration: 1 hr 30 mins
In this seminar we will discuss how to start a program for selling and maintaining planned maintenance contracts for your commercial and residential customers. All garage doors need maintenance but most door dealers fail to explain this to their customers and simply wait for them to call for service. By offering a PM plan, you take ownership of the customer’s garage door's maintenance. We’ll discuss steps needed to get your plan going and how to grow sales in this segment.
Positively Outrageous Service
Duration: 90 minutes
In an industry that is so focused on price, how can garage door dealers set themselves apart and win customers’ loyalty and respect for life? T. Scott Gross, a previous keynote speaker for the International Door Association, says it requires giving world-class, positively outrageous service to customers. Getting them to say “wow” when they're blown away by your level of service is the key. Learn how to ramp up your service game with this seminar.
Estimating Basics for the Garage Door Industry
Duration: 90 minutes
This course provides an overview of how to calculate selling prices for garage door dealers. Residential and commercial estimating will be covered. Participants will be asked to calculate selling prices for 2 different examples to better understand the pricing for a profit strategy employed by successful door dealers. We will discuss margin and markup methods of estimating and the impact of each on profit.
HAVE QUESTIONS ABOUT OUR TRAINING?
We're here to help
If you would like to discuss details about our training services email us at dan@applellc.net or call 804-640-4253.
